- Created on Tuesday, 07 February 2012 10:51
Motivated by its widespread success in Texas, where the margarita is practically the state drink, the American rum and agave distiller Railean has rejuvenated its website and enhanced its product line for 2012. The enhancements are part of an overall branding effort led by Houston-based Woodlands Ad Agency, which designs custom websites, builds brands, and leads many online marketing campaigns.
The new website design features detailed information about the RAILEAN product line, which currently includes four rum labels and two agave labels. Visitors can access informative articles about the American rum industry and delectable food and drink recipes, from the fresh and fruity to those best suited for celebrating an incoming hurricane. While RAILEAN cannot sell its alcohol products online due to liquor laws, a variety of Railean pirate merchandise, including t-shirts, shot glasses, and branded materials are available for purchase.
In contrast to the mass-produced, imported products from the Caribbean, Puerto Rico, U.S. Virgin Islands, and Mexico that currently dominate the market, each Railean bottle is made in America using domestically produced sugarcane molasses from the Gulf Coast. Leading the first woman-owned, U.S.-certified rum and agave distillery, Kelly Railean is revolutionizing the American market. Since 2005, she has introduced the refreshingly tropical Texas White, the rich Reserve XO and the perfectly balanced Spiced Rum, all of which are bottled by hand. Railean also offers the earthy Small Cask Reserve, a handcrafted rum that rates in the upper 90s.
In 2010, the rapidly growing business expanded to include the high quality El Perico Silver. This smooth liquor, which is made from 100% blue agave nectar cultivated in Jalisco, rivals the best top-shelf tequila brands produced in Mexico. A smooth Reposado American agave spirit is scheduled for release in Spring 2012.
"We are thrilled with the new direction RAILEAN is heading in," says Kelly Railean, proprietor and master distiller. "In 2011, RAILEAN became the only distiller of rum and agave to achieve the stringent Made in the USA® Certified designation by the Federal Trade Commission. Our new website and product offerings are the jumpstart we need to establish Railean American rum and American agave spirits as this nation's preeminent all American brand."
About Railean Distillers® http://www.railean.com
Exclusively fermented, distilled and bottled by RAILEAN Distillers, LLC, at the Eagle Point Distillery in San Leon, Texas, RAILEAN handcrafts the only Made in the USA Certified® rum and agave spirits. This artisan distiller produces everything from scratch using domestic raw materials. Educational and tasting tours are available to the public.